We are proud to share that the AI Agent Assistants for Live Production project, presented live on stage at IBC2025, has been recognised with the Broadcast Tech Innovation Award for Best AI Innovation (Workflow). This award honours teams and technologies that meaningfully advance broadcast workflows, setting new standards for creativity, efficiency, and technical innovation.
About the 2025 Project
The project started with a question: What if AI could become an active teammate inside the control room? Instead of only analysing data or generating text, could AI take on real production tasks such as graphics, timing, clip selection, rundown updates, and such, so human operators are free to focus on editorial decisions and storytelling?
The AI Agent Assistants for Live Production project demonstrated something the industry has never seen before: AI that can participate in live production the way a human teammate would. For the first time, AI wasn’t just analysing data or generating suggestions; it was using real production tools, handling real editorial and technical tasks, and coordinating them in real time.
This leap became possible thanks to a new generation of technologies that let AI interact with production systems directly, communicate across different vendors, and understand complex workflows without step-by-step instructions. The project introduced a flexible, collaborative layer where specialised AI agents could reason, check for errors, fetch missing media, adjust graphics, enhance video, and update the rundown. All guided by a central Orchestrator Agent responding to natural language commands from a human operator.
A Revolutionary Achievement
What makes this revolutionary is not just the automation, but the collaboration. The system behaves less like a collection of tools and more like a real production team working together behind the scenes. During the live demo at IBC2025, the agents performed genuine control-room tasks in front of an audience, proving that AI can reliably support operators during fast-moving, high-pressure moments.
In a world where broadcasters must produce more content for a multitude of platforms with fewer resources, this project showed a new path forward: a future where AI handles the routine complexity, and humans focus on creativity, judgment and storytelling. It marks a shift into the agentic era where people and AI work side by side, each doing what they do best.
Collaboration Is Key
The project was built by a consortium of broadcasters, vendors and innovators, each developing specialised agents ranging from graphics and audio to rundown management and video enhancement. It showed what is possible when an entire production ecosystem, human and machine, works together.
Winning the Broadcast Tech Innovation Award is recognition of the collective effort behind this project and of the potential this agentic approach holds for the future of live production.
Thank you to all the participants and champions for making this happen!
Champions: ITN, BBC, Channel 4
Participants: Cuez, Amira Labs, Highfield-AI, Monks, CuePilot, Shure, EVS, Moments Lab, Google Cloud
Ecaterina Caprari
Content Marketeer