Road to IBC2026: Every story. Every station. Every channel.
Meet Cuez at IBC2026 — Stand 6.A23. Book your meeting now to see how Cuez can transform your newsroom.
Join Cuez at TAB Show · 5-6 August · Round Rock, TX
One story, across your whole newsroom. Join our live webinar on 13 August. Register now.
Your audience is everywhere. Social, the web, your own app, the evening news.
Most newsroom stacks are just as scattered, a different supplier for every step. So the story gets carried between them by hand.
A story breaks in the afternoon. Within the hour it is on social, on the site, and feeding the next bulletin.
Somewhere in the building, it is being typed out for the third time. Copy, paste, reformat, repeat. That is the tax nobody put in the budget.
It doesn't have to be this way. Write the story once in Storydesk. Publish it to web and social. Then, send it into the rundown for the evening news, where Automator drives the live show. That is the story going end to end.
Then it comes back.
A fact from the field updates the web piece, the social post and the on-air script at the same moment.
The live feed from the lunchtime bulletin keeps running on the site, so people follow the story as it moves.
Out and back, all day, with every channel in step. One story, passed cleanly from desk to gallery. It carries its script, its media and its context the whole way.
On a scattered stack there is no shared story. Each tool hands over a photocopy. Someone re-keys it at every step, and detail falls out along the way.
Build a story once in Storydesk. It synchronizes to every publish point.
One team covers web, social and the bulletin without rebuilding it each time, so you reach more of your audience from the same work. The copy-paste hours go. Your journalists spend that time on the journalism.
Every product has an AI badge now, and MCP is becoming a standard.
On its own, that is no longer the advantage. The advantage is the stack underneath it.
Storydesk works within Cuez Suite and runs as one end-to-end platform, linear TV and digital together, therefore, the AI works across the whole of it.
Build a story, adapt it for each publish point with AI in Storydesk, then move it to your rundown with a click. The AI helps at each step, and the story travels the stack with no rebuild.
You choose the model. Your data stays yours. AI you control, doing real work while the show is live.
On 13 August, we take one real story the full distance, live. Written once. Out to every channel. Into the evening news. Back again as it develops. A preview of what we’ll bring to IBC.
Meet Cuez at IBC2026 — Stand 6.A23. Book your meeting now to see how Cuez can transform your newsroom.
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Opinion piece by Aaron Nuytemans, CRO at Cuez For a […]
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