At NAB 2026, our Head of Sales, Arnaud Le Roij, sat down with Lisa Collins for a quick interview to talk about where the broadcast industry is heading, what broadcasters actually need on a day-to-day basis are actually struggling with on a day-to-day basis, and what solutions Cuez offers in response.
The Real Problem Isn't Technology, It's Friction
Arnaud shared an idea that some may not be ready to admit: as much as the broadcast industry is complex and fast-moving, it's still full of legacy systems. But a new shift is happening: legacy now coexists alongside newer, software-based tools. And that mix creates (an expensive) friction. Time and resources lost when switching between platforms, chasing the latest version of a rundown, or manually moving content from one tool to another add up fast.
What Arnaud hears most from customers is that they need simpler and cleaner workflows. That's not just about better individual tools. Broadcasters want better integrated setups where everything connects to everything. The pressure to produce more content across TV, web, and social is growing, and audiences expect everything, everywhere, all at once. Breaking down those silos isn't a nice-to-have anymore.
And while everyone is talking about AI, Arnaud's take is more grounded: the bigger opportunity right now is simplification. Less friction between tools and more focus on integrated workflows that actually make sense for the people using them.
End-to-End Story Creation
One of the main highlights at NAB was Storydesk, our new story-centric NRCS. The idea behind it is simple: you create a story once, and publish it everywhere. But we decided to go further by giving each story context, linking it to related stories across the organisation, so that journalists and producers always have the full picture when they're working. This is the key: with Storydesk, we remove the friction within and between the teams, expanding on AI-enabled news production, keeping the decision-making in human hands, while optimizing technical workflows.
Storydesk is a stand-alone tool, but it also integrates with Cuez Automator. The story you create within Storydesk can also be used to trigger studio automation directly from the rundown. In practice, it means an end-to-end production, without switching tools. And that's not just a marketing claim. It's something Cuez customers are already doing.
What's next for Cuez
Arnaud also hinted at what's coming next, including developments around MCP and an initiative to create an industry standard for giving AI better context within news production workflows. What's the goal? To help AI understand not just the content, but the context, and enable it to recommend the right media, assets, and related stories. Stay tuned for new updates, and get ready for IBC2026!
Curious to know more? Reach out to us to learn how Cuez can fit into your production.
Ecaterina Caprari
Content Marketeer