Live News: Ticker News
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Live News Production: Ticker News
In the world of news production, technological advancements play a pivotal role, also shaping the way news is delivered. With changing viewing patterns, news broadcasters must adapt quickly to keep their viewers engaged. Ticker News, a 24/7 news channel stretching from Melbourne to New York, stays at the forefront of advanced technologies.
Adoption of Cuez, a cloud-based script and rundown platform, has facilitated their journey to success in news production.
In this interview, Ahron Young, the Founder of Ticker News, talks about their achievements and how Cuez became an integral part of Ticker News, transforming challenges into opportunities.
Challenges of news production
Producing daily news is not only an art but also a technically challenging endeavor.
— “We make a lot of content each day. It’s a huge number of guests, and we have had up to 70 on some days,” shares Ahron.
Such news production required a reliable system that would allow Ticker News to deliver content and interview people nonstop, without having to reset the studio each time. That’s where Cuez came into their ecosystem, offering instant script and rundown synchronization.
Before switching to Cuez, the Ticker News team struggled with manual tasks. Such an inefficient workflow asked for a transformative solution.
— “Ticker was extremely laborious. An absolute nightmare. We wanted something a lot stronger and just an easier workflow for everybody,” says Ahron.
Cuez Automator — a game-changer
The adoption of Cuez marked a new chapter for Ticker News. The tool did not just simplify the process; it transformed it completely.
— “It was just an incredible change for us that made it a lot simpler. And it meant that we could adjust our entire operations to match that goal,” Ahron reflects.
In addition to synchronized script and rundown, Cuez brought about significant changes in operational efficiency. With Automator — a unique tool that allows connecting studio equipment and controlling it by simply pressing a button — the team managed to take their production to the next level of efficiency and minimize operational complexities.
“It took a production of three or four people down to one or two, which was a huge saving for us”
