On automation, and the craft of live
Live production is an exciting space because it's always changing. Shows need to move with the times. Production values change as new technology comes out. People watch in new ways thanks to social media. In fact, this is why Cuez exists: newsroom rundown software was stuck in the past, and software stuck in the past limits what teams can produce.
The modern viewer wants to see everything, everywhere, all at once — so newsrooms have to be present in multiple channels. This adds quite some pressure to a traditional budget.
Newsrooms around the world face another reality: static or falling budgets.
At the same time as they need to produce content on more platforms, many must reduce their spending. In a time like this, a versatile tool that helps people be more efficient can pay dividends. Teams benefit from a tool that supports parallel workflows and automatically delivers content to multiple platforms. At Cuez, we've worked hard to be that tool: to reduce friction, and to let editors, journalists and engineers deliver shows more easily than ever before.
We started Cuez because we'd watched too many talented production teams held back by software that fought them. The point of every feature we build is the same: give the people in the gallery, the newsroom and the control room more room to do their best work.
Gallery automation reshapes what a team can do. It brings the creative focus of the team closer to the show, and lets channels invest in improving the output in every way. Live news is under real financial pressure, and some broadcasters are making hard decisions about how they staff their operations. Those decisions belong to the broadcaster.
At Cuez, we believe in the value of live. Live is a fully paid-up member of the future of media and entertainment. Investing in live entertainment and live news is one of the best ways to stand out. It's a way to deliver great experiences and great shows to viewers. We will continue to strive to help every member of the production team deliver their best ever TV, every time the on-air light comes on.
The Cuez Suite
Blockz gets technology out of the way during production. Engineers build very technical templates once — then anyone can use them. Solve harder problems. Stop rebuilding the same blocks for every show.
Browz brings any MAM or storage into one simple interface. Journalists find better stories instead of hunting for assets. The Admin module rolls out the best templates across multiple channels.
Storydesk keeps the journalist on one screen. Feeds, content, fact-checking and real-time team chat — one window. Less context switching. Less duplicate entry. More attention on the show.
