How Cuez Automator Gives Newsrooms a Speed and Reliability Upgrade Without Adding Headcount
The pressure to deliver fast, flawless news production has never been higher. But for most local stations, the workflows behind the scenes are still painfully slow, disconnected, and reliant on legacy systems that weren’t built for the pace of today’s news cycle.
That’s exactly why we built Cuez Automator — a lightweight, cloud-integrated control layer that replaces the slow, manual triggers and disconnected scripting tools many stations still rely on.
And the results?
We’ve seen local teams cut rundown prep time by 25% and go live 10x faster — with fewer errors, less stress, and no need to overhaul their entire infrastructure.
Here’s how.
The Reality: Too Many Stations Are Held Back by Manual Workflows
In a typical control room, producers and tech ops are juggling scripts in one system, hardware commands in another, and playout tools that don’t talk to either.
It’s slow. It’s error-prone. And it forces your team to operate at 100% effort just to keep from falling behind.
“We were triggering graphics, clips, and transitions manually, and it was like playing whack-a-mole during every live show,” one station manager told us.
That’s not just inefficient — it’s unsustainable. And it limits your ability to scale, experiment, or respond to breaking news with confidence.
Enter: Cuez Automator
The control layer that syncs editorial, technical, and playout in real time.
Cuez Automator is designed to eliminate the gap between editorial decisions and on-air execution. Especially important in news production. It connects your rundown to your playout systems, graphics, switchers, and other production tools — so with a single click, your show flows exactly as planned.
How Cuez Automator Compares to iNEWS Automation
| Feature/Need | Cuez Automator | iNEWS (Avid Command) |
| Setup & Deployment | Lightweight install, cloud-native, fast rollout | Heavier, hardware-dependent, slower deployment |
| Automation Integration | Built-in trigger automation, plug-and-play logic | Requires additional modules (Command, MosArt) |
| Real-Time Rundown Sync | Tightly coupled with the Avid ecosystem | Delays are possible between the newsroom and playout |
| Remote Production | Designed for remote teams and live control | Limited — relies on on-prem control rooms |
| Hardware Compatibility | Integrates with existing gear (Ross, BMD, etc.) | Tightly coupled with Avid ecosystem |
| Scalability | Easily scales across teams and locations | Costly to scale across smaller or remote teams |
| Cost Efficiency | Subscription-based, low operational overhead | Higher total cost of ownership (CAPEX + OPEX) |
Bottom Line:
iNEWS is a strong editorial tool, but Cuez Automator offers a faster, leaner, and more integrated path to live execution. Especially for regional and local stations looking to modernize their news production without massive infrastructure changes, Cuez delivers speed and automation right out of the box.
The ROI: More Output, Fewer Mistakes, Zero Chaos
Here’s what happens when teams switch to Cuez Automator:
✅ Rundown Prep Time ↓ 25%
Automator links every line in the rundown directly to the hardware and software actions it should trigger. No more typing up separate cue sheets or calling audibles in the control room.
✅ Live Readiness Time ↓ 90%
Going live used to mean 45 minutes of cross-checking rundowns, preparing assets, and praying nothing breaks. With Automator, your show is already wired for launch — just hit go.
✅ On-Air Errors ↓ Significantly
Because commands are auto-synced to the script, there’s no risk of a missed cue or wrong graphic. Even last-minute changes update in real time.
Real Teams. Real Results.
“Cuez Automator cut our pre-show chaos in half. We’re turning rundowns around faster and spending more time focusing on the actual stories — not the buttons.”— Technical Director, Midwest Regional News Station
Ready to Modernize Your Newsroom — Without Replacing Everything?
Cuez Automator isn’t just a tool — it’s your production team’s unfair advantage. If you’re still relying on manual cueing, disconnected systems, or clunky handoffs, it’s time to upgrade the way you go live.
Want to see how your station could run 10x faster? Request a live demo of Cuez Automator, and we’ll show you what your next show could look like.
Learn more about Cuez Automator here.
Or watch a full webinar to get started with Automator.
