Sports: Proximus Media House
Sports
Sports Production: Proximus Media House
How Cuez transformed live production at Proximus Media House
Proximus Media House (PMH) is a content creation and distribution house focused on audio-visual content for Proximus’s platform and channels, including live sports and on-demand content. In terms of sports, one of the major broadcasts is the Champions League. Managing such large-scale productions comes with its fair share of challenges, especially because the production takes place in Belgium, both in Dutch and in French. Coordinating multiple teams, languages, keeping rundowns updated, and ensuring smooth execution has always been a challenge for PMH. Until Cuez stepped in.
Moving from paper to a digital production
Making Champions League with Cuez
"Cuez Automator allowed us to do more with less, and, really, in a more simple way."
Faster Graphics and Playout Control
One of the biggest advantages of Cuez for PMH is its automation capabilities. On practical example where the workflow has improved is the statistics display during the game. Before, PMH had a long workaround of getting live Opta statistics onto their LED screens. That process took up to 10 minutes, which, in the reality of live broadcasting, is a significant delay in live production.
— “Now, with Automator, that process has been reduced to merely seconds. Whenever an editor uploads the graphics, they become available almost instantly for on-air use,” Kenneth explains.
"We had specific operators just for the LED screens. Now, thanks to Cuez Automator, a single operator can handle multiple tasks."
The impact of Cuez on PMH has been clear: less manual work, fewer mistakes, and a faster, more efficient production process.
— “I would probably NOT recommend Cuez for any of our competitors because it’s potentially an unfair advantage we have!”, as Clément jokingly puts it.
